Functional Health Coach
Women's Speaker & Entrepreneur
Women's Health Advocate and Educator
28 Years in Fitness & Business
Functional Health ยท Root Cause Coaching
Regulate ยท Repair ยท Reclaim
Short Bio (50โ100 words)
Michelle Peรฑa is a functional health coach, serial entrepreneur, and women's speaker with 28 years in fitness and business. As the founder of Wellness with Michelle and Rise RX Fitness, she helps high performing women rebuild their energy and capacity at the root level. She has built seven-figure companies, led teams of 300+, and launched a health coaching startup in late 2019 that reached $1M in two years, built during a season when most businesses were closing their doors.
Long Bio (150โ250 words)
After earning her BSN from the University of Texas at Tyler, Michelle Peรฑa chose entrepreneurship over the clinical path, a decision that would shape the next three decades of her life. Alongside her husband Cune Peรฑa, she co-founded and co-led nine fitness centers across East and North Texas, including helping implement the retail fitness model for CHRISTUS Trinity Mother Frances Health System in Tyler and Texas Health Resources in Burleson. She grew Premier Fitness to 4,800 members in the mid-2000s, launched the first CrossFit affiliate in Tyler, founded Rose City Ruckus โ the largest CrossFit competition in East Texas โ and built a women's community of 1,500+ members through SheTribe. In late 2019, she launched Rise RX Fitness, a health coaching startup that reached $1M in two years, built during a season when most businesses were closing their doors.
In 2016, a personal health crisis changed everything. Despite her credentials, her drive, and her track record, Michelle found herself depleted, inflamed, and dismissed by conventional medicine. That experience sent her deep into functional and integrative health, where she earned her IHP2, NTP, and CHHC certifications and discovered a pattern she would see again and again in the women she worked with: high performers who look fine on paper but feel like they are falling apart on the inside.
She founded Wellness with Michelle to close that gap. Today, she combines functional lab testing, targeted nutrition, nervous system regulation, and root cause strategy to help women understand what is actually driving their symptoms and build a foundation that holds.
Michelle speaks, coaches, and consults at the intersection of physiology, performance, and entrepreneurship. Whether she is on stage, behind a microphone, or across the table from a client, her message is the same: sustainable success is possible, and it starts at the root.
Media Features & Podcast Appearances
Speaking & Events
Notable Collaborations
Audience Reach
Michelle works with high performing women who look successful on the outside but feel depleted underneath. Women navigating gut dysfunction, hormone shifts, chronic stress, and nervous system dysregulation while still carrying full lives and full leadership roles.
She helps women restore energy, clarity, and capacity by addressing physiology at the root, not by chasing symptoms or pushing harder, but through a structured process that stabilizes the nervous system, metabolism, gut, and hormones in the right order.
Health Coaching Audience
- Women ages 35 to 60 in high-responsibility roles
- Externally capable but internally fatigued or inflamed
- Often told their labs are normal but know something is wrong
- Entrepreneurs, executives, caregivers carrying heavy cognitive and emotional load
- Ready to address root cause, not just manage symptoms
Business Coaching Audience
- Entrepreneurs in fitness, wellness, and service industries
- Women building from zero or scaling past six figures
- Business owners who feel busy but not built missing systems
- Leaders navigating disruption, transition, or rapid growth
- Faith-based and purpose-driven entrepreneurs
The Capacity Pyramid
A seven-tier model from Foundations through Purpose, Leadership, and Meaning. Sequenced to address root causes before layering higher-order goals.
The Healing Hierarchy
A sequenced repair process built around Regulate, Repair, and Reclaim the order matters because the body heals in layers, not all at once.
5A Root Cause Framework
Assess, Analyze, Address, Adapt, Advance. A structured clinical and coaching process for identifying and resolving root dysfunction.
RESTORE Framework
A proprietary protocol guiding clients through the full restoration arc from initial stabilization to reclaimed capacity and sustained performance.
PFF Method
Protein, Fiber, Fat. A practical nutrition framework for stabilizing blood sugar, supporting hormones, and fueling performance without restriction.
Capacity Edge Model
Developed for CEOs and senior leaders. Bridges physiological regulation with leadership performance, positioning the body as a business asset.
"Capacity is biological before it is behavioral." - Michelle Peรฑa
Suggested Interview Titles
- Why High-Performing Women Are Dysregulated, Not Burned Out
- You Can Be Strong and Still Be Running on Empty
- The Quiet Cost of Strength
- Your Nervous System Is Not the Enemy
- What Actually Rebuilds Capacity (Hint: It's Not Rest)
- The Body Keeps the Receipts
- Why Busy Women Entrepreneurs Can't Afford to Guess About Their Health
- The Founder's Health Isn't Optional, It's Infrastructure
- The Cost of Building a Business on Adrenaline
Sample Questions
- What's the difference between burnout and true dysregulation?
- Why do so many women get told their labs are normal when they don't feel normal?
- Why does the order of Regulate, Repair, Reclaim matter so much?
- Why do so many hormone and gut issues actually start in the nervous system?
- What is the quiet cost of strength, and how does it show up in high-achieving women?
- What's one shift a woman can make this week to start rebuilding capacity?
- After nearly three decades of building businesses under pressure, what finally made you recognize your own burnout as dysregulation, not a mindset problem?
- How did building companies while your body was breaking down change the way you coach entrepreneurs today?
- What can functional labs like a GI Map or DUTCH panel show you that a standard blood panel can't?
- What does it actually cost a business when the founder is running on empty?
- How do you help entrepreneurs build health into their business model instead of an afterthought?
Add a client testimonial here ideally from a health coaching client describing a specific result or transformation.
Add a testimonial from a speaker or event booker, podcast host, or business collaborator.
Add a third testimonial a business coaching client or community member works well here.
